Hospital crisis communication: A crisis knows no rules -- MEDICA Trade Fair

Hospital crisis communication: A crisis knows no rules

Crises come in many shapes and sizes. Whether it’s poor hygiene, thefts or treatment errors – once the crisis has arrived, things need to move quickly. For hospitals in particular, the right crisis communication is key. Yet many medical facilities still neglect the fact that crisis communication starts before the actual crisis takes place.

03/02/2015

Photo: Men in overalls

A crisis can have many reasons. In the case of UKSH Kiel it was the multidrug-resistant Acinetobacter baumannii; © panthermedia.net/hxdbzxy

Photo: Press conference with three speaker

A press conference can in many cases be a useful tool to inform the general public about the crisis. It is important that only one face occurs in the public; ©panthermedia.net/Mihajlo Maricic

Photo: Meeting on a round table

If a crisis occurs, it is important to analyze and evaluate the event. In the following a task force "crisis" can be formed; ©panthermedia.net/dotshock

Photo: Melanie Günther; Copyright: B. Frommann

©B. Frommann