Once a year, the biggest international trade fair for medicine, MEDICA, sends out powerful stimuli for the medical technology industry around the world. This unique event for the industry is a networking and communication platform for all important markets, a place where groundbreaking business relationships that have an impact in all areas of the health sector and the world originate: more than 128,000, mostly international trade visitors, attended MEDICA in 2016, and learnt about the latest news and developments from over 5,000 exhibitors. One important quality feature of the audience: more than 80 per cent had decisionmaking power.
In addition, the offer is completed by a supporting programme that is fine-tuned to the contents of MEDICA. Numerous conferences and forums stand for a topquality transfer of know-how between experts from the fields of politics, commerce and science, exhibitors and trade visitors, and have become established as crowdpullers for the discerning public.
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